One evening. One framework. One clear next move.
Free live webinar · Limited Seats
Why Your Best Clients Would Happily Pay More — and How to Make Them
I'll walk you through the exact Gold Ocean Framework™ I've used to help 500+ service businesses stop competing on price and start attracting premium clients — in trades, IT, professional services, and wellness.
100% free · No credit card · 60 minutes live via Zoom
Reserve your spot
Webinar details
session info
📅 Saturday, October 10, 2026 | 🕓 9:00 AM AEST
💻 Live via Zoom
What we'll cover
On this webinar, I'll walk you through the exact positioning shift that lets service businesses stop competing on price. You'll learn how to attract clients who value what you do, use outcome-based language that eliminates price objections, and build the systems that free you from being the bottleneck in your own business.
Built for owners doing $500K–$5M in revenue who are ready to move into a space where they are the obvious, premium choice — before price is even discussed.
Bring your biggest challenge. There's a live hot seat Q&A at the end.
secure your seat
Free LIVE Webinar Registration
In this webinar, you'll Learn
60 Minutes. No Fluff. Real Shifts.
Module 01
Why Competing on Price Is a Trap — and How to Escape It
The Red Ocean death spiral most service businesses don't see coming, and the exact moment to make your move out of it.
Module 02
The Gold Ocean Positioning Shift
How to make price comparison irrelevant by changing what you're actually selling — before you touch your pricing.
Module 03
Attract Premium Clients Without Chasing
The lead system that brings in clients who already value you — so the conversation starts from a position of strength.
Module 04
Outcome-Based Sales That Convert
The sales language that eliminates price objections and raises close rates — without pressure tactics or discounting.
Module 05
Build the System So the Business Runs Without You
The 3 systems every sub-$5M business needs before it can scale — and why the owner is almost always the bottleneck.
Hot Seat Q&A — Bring your toughest business challenge. Sesh diagnoses it live and gives you one action for this week.
Sesh Iyer
Business Growth Strategist · Founder, Riga Business Coaching
Sesh spent 20+ years inside global tech companies including Motorola and Cisco before founding Riga Business Coaching in Melbourne in 2021. Since then he's helped 500+ service business owners charge more, compete less, and build a business that doesn't depend entirely on them.
He holds certifications in NLP, Hypnotherapy, Meta, Timeline Therapy, and Extended DISC Level 2, and began public speaking at age 7. His framework — the Gold Ocean Framework™ — is accepted by IP Australia.
Proof it works
Real Businesses. Real Results.
500+
Clients Helped
74
5-star google reviews
20+
years experience
“
I was able to see my business in a way and in a light that I had not done so before.
Sesh leads you to a place where you come to the answers.
Natalie Karras, founder of You are seen Melbourne
“
I'm able to grow my business exponentially.
I highly recommend Sesh because he's very clear with his directions.
Ashley, founder of White Knight Catering Melbourne
“
Sesh came out with a customized plan about how I can train the team and how they can grow on their own way so the business grows itself.
I'm really thankful for what he has done.
Latha, founder of BrandUpWise Melbourne
“
Our turnover went from $1M to $1.3M within 1 year.
That's entirely the expertise of Sesh and Riga Business Coaching.
Chetan, Director of Tax Integrity Group Melbourne
FAQ
Common questions
Yes. No credit card. No hidden upsell you must sit through to get value. The webinar is a genuine working session. We may briefly mention our programs at the end — but the content is complete on its own.
Service business owners doing $500K–$5M in revenue in trades, IT/MSP, professional services, or wellness — who feel stuck in price-driven conversations and want a proven way out.
Register anyway. Registered attendees get a 48-hour replay. But attending live is where you get the hot seat Q&A — that part doesn't replay.
60 minutes of content, then a live Q&A. We start on time and finish on time.
There's a brief mention of our Empire Club program for those who want to go further. The training stands alone — no hour-long build-up before you get value.
Stop Competing on Price.
Start Owning Your Market.
📅 Saturday, October 10, 2026 🕓 9:00 AM AEST
Limited seats. One shot to attend live. Register now and I'll see you on the inside.
✦ Free · 60 Minutes · Live via Zoom · Replay for 48 hrs